Emblem Coffee site cover

Emblem Coffee

Client
Single-location roaster (studio brief)
Year
2026
Role
Brand & Web
Live
coffee.alphabeta.design

Launchpad, a single-page site for a Portland neighborhood roaster. Five sections, live in 48 hours.

Context

What's the smallest possible site a neighborhood coffee shop actually needs? Roast in-house, serve pour-overs, sell bags at the counter. Better than a Yelp page or an Instagram bio link. The studio brief.

Approach

Launchpad tier. Five sections: hero, four-item menu highlight, origin paragraph, hours and address, footer. Instrument Serif against DM Sans, one accent color, no interactive components. The kind of site a coffee shop owner could approve at the counter.

Designed to test

Five sections sized for a phone. No interactive components. A neighborhood roaster's storefront with only the answers a walk-in actually needs.

Selected screens

Emblem Coffee: homepage hero.
Emblem Coffee: menu highlight.
Emblem Coffee: origin story.
Emblem Coffee: hours and address.
Emblem Coffee: footer detail.
Emblem Coffee: closing section.

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