Alpha Beta Design
Start

Site $2,000 and Site+ from $3,000.

Both packages ship on Next.js and hand off at launch: repo to your GitHub, project to your Vercel account, no recurring fee to me. Both include the launch review thirty days after ship. The difference is scope, timeline, and how the second package expands.

Site

$2,000

2 weeks, 1 round

A one-to-three-page site, planned, designed, and built. One design round, live in two weeks.

What is included

  • One landing page, or up to three pages (home, services, contact)
  • Fast and mobile-first. Reads well on any phone or laptop
  • Accessibility built in. Passes the audit, reads well on screen readers
  • Google-ready. Local search, JSON-LD, sitemap, and Google Business ready to point at
  • Contact form that emails you. Standard search-engine files included
  • Launch review: 12 to 15 findings across the four core tiers, PDF delivered 30 days after launch

Launch review included

12 to 15 findings across Strategic, UX, Visual, and Technical tiers. PDF delivered 30 days after launch.

No-ship guarantee. If the first full draft is not close, no launch. Your only exposure is the deposit.

Backed by 100+ sites shipped as VARA's Director of Marketing and Boomtime's VP of Operations before this studio opened.

Start a Site

Site+

from $3,000

3 to 4 weeks, 2 rounds

Everything in Site, plus one of four scope expansions the client picks at kickoff. Each additional expansion adds $1,000.

What is included

  • Pick one at kickoff: a content editor for two page types, three more pages, a copy pass on three pages, or one custom interactive component
  • Bilingual (EN/ES) sites add a translation review round. Emblem is the shipped example at coffee.alphabeta.design
  • Launch review: 20 to 25 findings across all six tiers
  • 45-minute walkthrough call to talk through the findings together

The +$1,000 pick

  • Content editor. A Sanity dashboard for two page types so you can update text and images yourself. Includes visual editing and a how-to guide. The Sanity project lives in your account on their free tier, which fits most single-shop marketing sites.
  • +3 pages. Three additional pages beyond the base, for up to six pages total.
  • Copy pass. Editorial pass on three pages of your copy. Tightened and clarified, with tracked-change notes so you see what changed.
  • Custom component. One working interactive component from a defined menu. Menu board, class schedule, product filter, tabbed gallery, impact dashboard, price calculator, appointment picker, or timeline, wired to your content.

Launch review included

20 to 25 findings across all six tiers. PDF plus a walkthrough call.

No-ship guarantee. If we are not aligned by round 2, no launch. Your only exposure is the deposit.

Backed by 100+ sites shipped as VARA's Director of Marketing and Boomtime's VP of Operations before this studio opened.

Start a Site+

Smaller scopes, same rules.

Price on the page, research before design, handoff with nothing recurring. Extra rounds and pages beyond any scope are $60 an hour, estimated before they start.

Landing page

$1,200

1 week, 1 round

One page, one goal, live in a week. For a launch, a campaign, or an offer that needs its own front door.

What is included

  • Buyer and search-intent pass before design, so the page argues one thing
  • Designed in Figma, built on Next.js or added to your existing WordPress, Squarespace, or Webflow site
  • Mobile-first, accessibility checked, form wired to your inbox
  • Thirty days after launch: a one-page findings note on what to fix next
Start a landing page

Brand identity

$1,800

3 weeks, 2 rounds

Logo, palette, type system, and the templates that put them to work on the web, in email, and on social.

What is included

  • Two logo directions, one carried through to final marks in every format you will need
  • Color palette and type system with the contrast checked for the web
  • Templates for a landing page hero, an email header, and social posts
  • A one-page usage guide so the next person keeps it consistent

Pair it with Site and the design system is already done when the build starts.

Start a brand identity

Website teardown

$300

48 hours

Your current site, reviewed against the same 39-check framework every studio build gets at launch.

What is included

  • Twelve to fifteen findings across Strategic, UX, Visual, and Technical, ranked by severity
  • A fix for every finding, with an effort estimate
  • Delivered as a PDF in 48 hours, no call required
  • Credited toward Site or Site+ if you build with the studio within 60 days
Start a website teardown

From research to review, in five steps.

  1. Research

    Product, buyer, competitor, and search-intent research before design. Two to five days depending on package.

  2. Design

    Design system first, then the pages. One round on Site, two on Site+. Comments in Figma, not calls. Smaller scopes run the same way, shorter.

  3. Build

    Next.js on Vercel, mobile-first, accessible by default. Content plugged in as you send it.

  4. Launch

    Deploy to production. Handoff of the repo and the Vercel project. You own everything from day one.

  5. Review

    Thirty days after launch, I run the launch review on the site I just shipped. PDF with 12 to 25 findings.

Two weeks, day by day.

What a Site engagement actually looks like on the calendar, Monday to Friday, both weeks. Site+ adds a third week of design plus one add-on the client picks at kickoff.

See the full journey →

Week 1

Research + design

Mon
Scoping call, contract, deposit invoice.
Tue
Research: product, buyer, competitor, search intent.
Wed
Design system, palette, type scale, moodboard in Figma.
Thu
First page designs in Figma, sent for async review.
Fri
Revisions round 1 based on client comments.

Week 2

Build + launch

Mon
Design lock, Next.js build starts.
Tue
Content plugged in as the client sends it.
Wed
Accessibility pass, performance pass, responsive QA.
Thu
Final polish notes on the built site.
Fri
Production deploy. Repo transfers to your GitHub, project to your Vercel account.

First 30 days after launch, I run the review on the site I just built.

Findings and prioritization delivered as a PDF report. The review draws from a 39-check framework across six tiers: Strategic, UX and Interaction, Visual and UI, Research, Accessibility, and Technical. Site gets 12 to 15 findings across the four core tiers. Site+ gets 20 to 25 across all six, plus a walkthrough call.

No re-run. No scope creep. The review is the studio's methodology extending past ship, not a separate product.

Care plan

$120 / month

Optional post-launch retainer. Keeps the studio one email away for small changes, copy edits, and quick fixes without a new scope.

  • Up to two hours of small changes per month, rolled over up to three months
  • Copy edits, image swaps, section reorders, single-page tweaks
  • Quarterly check-in on performance and accessibility, delivered as a short note
  • Priority reply, ahead of new inbound
Excludes
Structural rebuilds, new page templates, brand refreshes, or anything larger than a two-hour edit: those spin up as a new package.
Cancel
Monthly, cancel any time with 30 days notice. Not autobilled without a card on file.

What you get, next to what else you could buy.

A Squarespace template, a typical freelancer engagement, and a Site package next to each other. Category conventions, not any one specific competitor.

Squarespace template
DIY, off-the-shelf
Typical freelancer
Upwork / Fiverr / referral
Alpha Beta Design
Site or Site+
Starting price~$200/year + template fee$2,000 to $10,000, quoted after a callSite $2,000, Site+ from $3,000, on the page
TimelineHours to a weekend, DIY4 to 8 weeks, variable2 weeks Site, 3 to 4 weeks Site+
Research includedNoneRare, usually a separate scopeProduct, buyer, competitor, search intent
Custom designTemplate constraintsYes, quality variesABD design system tuned to the project
Code ownershipNone, hosted on SquarespaceUsually yes, hosting variesRepo transfers to your GitHub, project to your Vercel
Ownership after launchRented. Monthly platform fee continues, no code export.Usually yours, access and hosting vary by freelancer.Yours. You control who has access, no recurring fee to me.
Launch reviewNoneNone12 to 25 findings across the framework, 30 days after
GuaranteeCancel anytime, no buildDepends on the freelancerNo-ship if not aligned by final round

Ranges reflect category-typical pricing and process for small-business web work in 2026. Freelancer figures vary widely by market and reference class; ABD figures are the published Site and Site+ package prices.

What is excluded.

  • Copywriting from scratch. I edit, the client provides.
  • Content editing beyond the bundled add-on.
  • Custom illustration.
  • Photography. Client provides, or stock.
  • Ongoing hosting. Client keeps their own Vercel account.

Terms.

Payment
Fifty percent deposit at kickoff, fifty percent at launch.
Kickoff
Scoping call, contract, deposit invoice. Work begins the following Monday.
Handoff
Repo transferred to the client's GitHub. Vercel project transferred to the client's Vercel account. Client owns everything.

Before you write.

What if my copy isn't ready?
Site+ includes an optional editorial pass on three pages, in the studio's voice. Otherwise, the client provides copy. I don't write from scratch on the base packages.
Who owns the code?
You do. At launch the repo transfers to your GitHub and the Vercel project transfers to your Vercel account. No lock-in, no hosting fees to me.
Can I edit the site myself later?
The base packages are hand-coded: fastest, smallest, nothing to keep updated. If you need to edit copy without me, add the content editor on Site+ and you'll update pages from a simple dashboard.
What if one round isn't enough?
It almost always is, because the first round is a full draft built on research you approved. When it isn't, extra rounds are $60 an hour, estimated before they start. Scope creep doesn't get smuggled through revisions.
What if I need more pages later?
Additional pages are $400 each, designed and built on the system we already made. No retainer, no lock-in. Come back when you need them.
Do you host it?
No. Your site runs on your Vercel account. Zero recurring dependency on the studio, and you can move at any time.
What if I don't like the design?
The first round is a full site draft. If it is not close, we don't ship. You owe nothing beyond the deposit.

Higher-ticket work.

For fractional design-lead engagements, ongoing partnerships, or scopes over $10,000, email alfonso@barreiro.com with what you are trying to ship.

See a published launch review →

Ready to start? Pick a package.

Start a project →

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