Alpha Beta Design

Two packages. One decision.

Both packages ship on Next.js and Vercel. Both include the launch review. The difference is scope, timeline, and how the second package expands.

Site

$1,500

$3,000

2 weeks, 2 rounds

Welcome to Fall · 50% off · Through September 30, 2026

A one to three-page website, planned, designed, and built. Out the door in two weeks with everything the studio ships with.

What is included

  • One landing page, or up to three pages (home, services, contact)
  • Fast and mobile-first. Reads well on any phone or laptop
  • Accessibility built in. Passes the audit, reads well on screen readers
  • Google-ready. Search engines know who you are and what you do
  • Contact form that emails you. Standard search-engine files included
  • Launch review: 12 to 15 findings across the four core tiers, PDF delivered 30 days after launch

Launch review included

12 to 15 findings across Strategic, UX, Visual, and Technical tiers. PDF delivered 30 days after launch.

No-ship guarantee. If we are not aligned by round 2, no launch. Your only exposure is the deposit.

Start a Site

Site+

$2,000

$4,000

3 to 4 weeks, 3 rounds

Welcome to Fall · 50% off · Through September 30, 2026

Everything in Site, plus one of three scope expansions the client picks at kickoff.

What is included

  • Pick one at kickoff: a content editor for two page types, or three more pages, or a copy pass on three pages
  • Launch review: 20 to 25 findings across all six tiers
  • 45-minute walkthrough call to talk through the findings together

The +$1,000 pick

  • Content editor. A dashboard for two page types so you can update text and images yourself. Includes visual editing and a how-to guide.
  • +3 pages. Three additional pages beyond the base, for up to six pages total.
  • Copy pass. Editorial pass on three pages of your copy. Tightened and clarified, with tracked-change notes so you see what changed.

Launch review included

20 to 25 findings across all six tiers. PDF plus a walkthrough call.

No-ship guarantee. If we are not aligned by round 3, no launch. Your only exposure is the deposit.

Start a Site+

From research to review, in five steps.

  1. Research

    Product, buyer, competitor, and search-intent research before design. Two to five days depending on package.

  2. Design

    Design system first, then the pages. One round on Site, two on Site+. Comments in Figma, not calls.

  3. Build

    Next.js on Vercel, mobile-first, accessible by default. Content plugged in as you send it.

  4. Launch

    Deploy to production. Handoff of the repo and the Vercel project. You own everything from day one.

  5. Review

    Thirty days after launch, I run the launch review on the site I just shipped. PDF with 12 to 25 findings.

Two weeks, day by day.

What a Site engagement actually looks like on the calendar, Monday to Friday, both weeks. Site+ adds a third week of design plus one add-on the client picks at kickoff.

See the full journey →

Week 1

Research + design

Mon
Scoping call, contract, deposit invoice.
Tue
Research: product, buyer, competitor, search intent.
Wed
Design system, palette, type scale, moodboard in Figma.
Thu
First page designs in Figma, sent for async review.
Fri
Revisions round 1 based on client comments.

Week 2

Build + launch

Mon
Design lock, Next.js build starts.
Tue
Content plugged in as the client sends it.
Wed
Accessibility pass, performance pass, responsive QA.
Thu
Final client review round on the built site.
Fri
Production deploy. Repo transfers to your GitHub, project to your Vercel account.

First 30 days after launch, I run the review on the site I just built.

Findings and prioritization delivered as a PDF report. The review draws from a 39-check framework across six tiers: Strategic, UX and Interaction, Visual and UI, Research, Accessibility, and Technical. Site gets 12 to 15 findings across the four core tiers. Site+ gets 20 to 25 across all six, plus a walkthrough call.

No re-run. No scope creep. The review is the studio's methodology extending past ship, not a separate product.

Care plan

$250 / month

Optional post-launch retainer. Keeps the studio one email away for small changes, copy edits, and quick fixes without a new scope.

  • Up to two hours of small changes per month, rolled over up to three months
  • Copy edits, image swaps, section reorders, single-page tweaks
  • Quarterly check-in on performance and accessibility, delivered as a short note
  • Priority reply, ahead of new inbound
Excludes
Structural rebuilds, new page templates, brand refreshes, or anything larger than a two-hour edit — those spin up as a new package.
Cancel
Monthly, cancel any time with 30 days notice. Not autobilled without a card on file.

What you get, next to what else you could buy.

A Squarespace template, a typical freelancer engagement, and a Site package next to each other. Category conventions, not any one specific competitor.

Squarespace template
DIY, off-the-shelf
Typical freelancer
Upwork / Fiverr / referral
Alpha Beta Design
Site or Site+
Starting price~$200/year + template fee$2,000 to $10,000, quoted after a call$3,000 or $4,000, on the page
TimelineHours to a weekend, DIY4 to 8 weeks, variable2 weeks Site, 3 to 4 weeks Site+
Research includedNoneRare, usually a separate scopeProduct, buyer, competitor, search intent
Custom designTemplate constraintsYes, quality variesABD design system tuned to the project
Code ownershipNone, hosted on SquarespaceUsually yes, hosting variesRepo transfers to your GitHub, project to your Vercel
Launch reviewNoneNone12 to 25 findings across the framework, 30 days after
GuaranteeCancel anytime, no buildDepends on the freelancerNo-ship if not aligned by final round

Ranges reflect category-typical pricing and process for small-business web work in 2026. Freelancer figures vary widely by market and reference class; ABD figures are the published Site and Site+ package prices.

What is excluded.

  • Copywriting from scratch. I edit, the client provides.
  • Content editing beyond the bundled add-on.
  • Custom illustration.
  • Photography. Client provides, or stock.
  • Ongoing hosting. Client keeps their own Vercel account.

Terms.

Payment
Fifty percent deposit at kickoff, fifty percent at launch.
Kickoff
Scoping call, contract, deposit invoice. Work begins the following Monday.
Handoff
Repo transferred to the client's GitHub. Vercel project transferred to the client's Vercel account. Client owns everything.

Before you write.

What if my copy isn't ready?
Site+ includes an optional editorial pass on three pages, in the studio's voice. Otherwise, the client provides copy. I don't write from scratch on the base packages.
Who owns the code?
You do. At launch the repo transfers to your GitHub and the Vercel project transfers to your Vercel account. No lock-in, no hosting fees to me.
Can I edit the site myself later?
The base packages are hand-coded: fastest, smallest, nothing to keep updated. If you need to edit copy without me, add the content editor on Site+ and you'll update pages from a simple dashboard.
What if two rounds isn't enough?
Almost always is. When it isn't, the third round is billable at the day rate ($1,500). Scope creep doesn't get smuggled through revisions.
What if I need more pages later?
Additional pages billed per page at the day rate. No retainer, no lock-in. Come back when you need them.
Do you host it?
No. Your site runs on your Vercel account. Zero recurring dependency on the studio, and you can move at any time.
What if I don't like the design?
The first round is a full site draft. If we aren't converging by the end of round two, we don't ship. You owe nothing beyond the deposit.

Higher-ticket work.

For fractional design-lead engagements, ongoing partnerships, or scopes over $10,000, email alfonso@barreiro.com with what you are trying to ship.

Ready to start? Pick a package.

Start a project →

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