Canopy Collective

Context

A Pacific Northwest environmental nonprofit with real numbers to tell. Acres protected, volunteers mobilized, watersheds restored. And a stock template burying all of it. The brief: build the site that lets the work breathe.

Approach

Foundation tier. Five pages, an impact dashboard with an animated bar chart pulling from a small CMS, programs grid, donation flow, and a press section. Real IA work so the funder path and the volunteer path don't fight each other.

Designed to test

A multi-page nonprofit site with an impact dashboard that gives funders and volunteers their own paths without competing for the same attention.

What good looks like

Good looks like: a funder and a volunteer each find their next action within 30 seconds of landing. Impact-dashboard numbers flow from CMS to grant-application copy without manual re-entry. The animated bar chart has a static fallback for reduced-motion and screen readers. Donation flow completes in three steps without leaving the brand.

Live site